At a glance: A library of key metrics that are essential to analyse game level performance.
Generic metrics
Abandonment Rate aka Churn Rate - Percentage of users who dropped off
Retention Rate - Percentage of users who retained in the game/level
Play Time - Total play time per level
Level Start - Number of players who started the level
Completion Rate - Number of players who completed the level
Level Fail - Total number of fails per level
Failure Rate - Failure Rate (%) at level X = Level Fail Users at level X / Level Start Users at level X
Resources metrics
Track sources and sinks to balance in-game economy to prevent the game from becoming too easy (too many sources, not enough sinks) or too difficult (too many sinks, not enough sources).
Users with source/sink - Breakdown of users who gained or spent resources per level
Booster usage per level - Number of boosters used by all players per level
Booster usage - Breakdown of booster types used by all players per level
Total Source/Sink ratio per level - No. of source vs sink per level
Monetisation metrics
Understand how in-app advertisements translate into revenue based on user behaviour on game level and get insights into how well ad placements are performing. Effective optimisation of ad frequency and placement can avoid frustrating players while maximizing ad revenue.
ARPU aka Ad Revenue Per User - Total ad revenue from a user
Ad LTV - Ad Lifetime Value by game level (breakdown based on ad formats). Group data using ad location or ad network to identify high-performing ad placements to optimise In-App Advertising strategy.
(Ad format) Impression per user - Total number of times a user saw the ad format per level
(Ad format) Impressions - Total number of impressions by ad format
(Ad format) Revenue per user - Breakdown of revenue by ad format per user, per level
(Ad format) Engaged User - Total number of users who engaged in an ad format (e.g. click on an ad)
(Ad format) RPM aka Revenue per Mille - Total revenue per 1,000 video views (Ad Revenue * 1000 ) / Impressions
Event-based metrics
Get critical insights with events-based metrics to gather detailed data about player interactions and behaviors for you to improve gameplay, user engagement, and monetization strategies.
Event Conversion - Number of times an event is triggered
Event Conversion Rate - Total number of an event triggered / Number of installs X 100%
Accumulated Event Count - Total number of an event triggered within a Cohort (based on country, test version, etc)