First, let's understand the difference between Daily Active Users (DAU) and Daily Engaged Users (DEU).

DAU - No. of daily users, regardless of engagement

DEU – No. of users engaging with that type of ad on a given day

RPM - Revenue per thousand impressions

Inter. IPDAU - Interstitial Monetisation Impression per Daily Active User

Inter. RPDAU - Interstitial Video Revenue per Daily Active Use

Banner RPM - Banner Revenue per thousand impressions

Banner IPDAU - Banner Monetisation Impression per Daily Active User

Banner RPDAU - Banner Revenue per Daily Active User

Reward. IPDAU - Rewarded Video Monetisation Impression per Daily Active User

Reward. RPDAU - Rewarded Video Revenue per Daily Active User

Reward. RPM - Rewarded Video Revenue per thousand impressions

Rewarded Inter. IPDAU - Rewarded Interstitial Monetisation Impression per Daily Active User

Rewarded Inter. RPDAU - Rewarded Interstitial Video Revenue per Daily Active User

ARPPU - Average Revenue per Paying User

Accumulated IAP Revenue / Total No. of Paid Users

IPDEU - Monetisation Ad Impression per Daily Engaged User

RPDEU - Revenue per Daily Engaged User

Banner IPDEU - Banner Monetisation Impression per Daily Engaged User

Banner RPDEU - Banner Revenue per Daily Engaged User

Reward. IPDEU - Rewarded Video Monetisation Impression per Daily Engaged User

Reward. RPDEU - Rewarded Video Revenue per Daily Engaged User

Rewarded Inter. IPDEU - Rewarded Interstitial Monetisation Impression per Daily Engaged User

Rewarded Inter. RPDEU - Rewarded Interstitial Video Revenue per Daily Engaged User

Inter. IPDEU - Interstitial Monetisation Impression per Daily Engaged User

Inter. RPDEU - Interstitial Video Revenue per Daily Engaged User

App Open IPDEU - App Open Monetisation Impression per Daily Engaged User

App Open RPDEU - App Open Revenue per Daily Engaged User

Native. IPDEU - Native Ad Monetisation Impression per Daily Engaged User

Native. RPDEU - Native Ad Revenue per Daily Engaged User