At a glance: Learn how to update your bid and budget directly on Cost Center and its supported ad networks.
Campaign bids and budgets can be easily managed for a single item or done with a batch update. Here's is a table of Ad Networks that are supported with bid/ budget edits on Cost Center.
| Manual Bid Edit | Manual Budget Edit | Auto Rules Bidding | Supported Campaign Types |
 | Yes (Country & Campaign level) | Yes (Total & Daily Budget) | Yes | CPI, ROAS |
 | Yes (Campaign level) | Yes (Daily Budget) | Yes | CPI, CPA, ROAS |
 | Yes (via Ad Group Intel) | Yes (Total & Daily Budget) | N/A | CPI |
 | Yes (Country & Campaign level) | Yes (Country & Campaign level) | Yes | CPI, ROAS |
 | Yes | N/A | Yes | CPI |
 | Yes (Individual & Bulk - Country level) | Yes (Individual - Daily Budget) | No | CPI |
For an individual bid
1. Go to Your App > Campaign Center > Campaign Intel > Define "Date Range" > Click on "Run Report"
2. In the report, expand on Ad Network/ Campaign
3. Click on "Edit" icon to change bid/ budget
4.Click on "✓" to save the new bid/ budget
In order to change individual bids, you have to go over each country to adjust the amount of bid you want to allocate.
For batch update
1. Go to Your App > Campaign Center > Campaign Intel > Define "Date Range" > Click on "Run Report"
2. In the report, expand on Ad Network/ Campaign
3. Click on "Edit" icon to change bid / budget. A lightbox will popup to edit bid.
4. Bulk select the countries that you would like to adjust the bid price for. You can increase or decrease the "Max Bid" price based on %. Click "Apply" to change bids.
5. New bid prices will be reflected in "Max bid" column. Click "Submit" to save your new bid.
6. You can also adjust the bid based on the "Goal" performance for tROAS campaigns
Once these changes are saved, all the bid prices will be set on the various ad networks in real-time. Click "Revert" if you want to go back to previously set bids.
Note
You can use “Quick select” to change bids for a target group with specific criteria such as Cost between $100 and $500. Some of the useful metrics for bid adjustment are:
Cost
Installs
LTV
e-CPI
ROAS