Account Report

Reports of your apps campaigns between the current and preceding periods to take out key changes in ad effectiveness

Bid Formulas

Rules used to support bid strategies for bid/budget automation

Campaign Center

To review performance of ad campaigns and adjusting ad bids.

Creative Center

To review performance of creatives used for ad campaigns on Google and other platforms

Site ID Center

To review performance of specific SiteIDs and helping you to filter top sites or countries for ad placement

Custom Report

To customise unique reports with over 80 campaign metrics and dimensions

Cohort

To view daily breakdown of key metrics within a date range

Firebase A/B Testing Report

To compare and contrast the degree of improvement between different app variants

Events Intel

Reports about the acquirement of users based on Events within a particular period

Events Postback

Configuration of specific postback for ROAS campaign on Ad Networks

Organization

A Cost Center account that houses all the app campaigns