At a glance: Collaborate with your Creative team to view and analyse ad creative assets performance based on UA metrics. Determine which creatives bring good engagement or if you need to replace assets due to creative fatigue.
1. Go to Your App > Creative Center > Creative Intel
2. Define a Date Range for your Creative report.
3. Click on "Run Report". You can filter the "Creative Type" by Video, Image, Text or Playable. A preview of the asset is available for Video or Image ad format.
Creative Intel report provides an in-depth performance data for each creative with metrics such as CTI, Ad Network eCPI, Retention Rate, LTV, ROAS, including user-level metrics like DAU, Play Time and Sessions.
Compare Tagging Sets
Wanting to compare assets with similar styles? Simply configure your feature tags to compare the assets.
1. Setup feature tags in "Feature Tagging" (Learn how)
2. Choose your required tag attributes into sets
3. Click "Run Report"
Get creative with your tagging! You can attribute based on colour, theme, styles, visual, audio, game level, language and more!
Related:
Setup Feature Tagging for your creative assets
Learn more about the definition of each metric in Cost Center's Metrics Glossary.