At a glance: Understand why is CC SDK important for your account setup in Cost Center.
Cost Center's SDK is required in two scenarios:
1. App is using CC Attribution
If you intend to use CC attribution for (1) FB ad network on Android or (2) Google ads, Unity ads and Apple Search Ads for iOS
2. To improve data accuracy
Only for Android apps: When data from attribution provider (e.g. AppsFlyer, Adjust etc) is missing more than 5% of advertising ID. In normal cases, missing advertising ID is <2%.
By installing CC SDK, the app can then send Firebase user ID, advertising ID, vendor ID, and attribution ID to Cost Center for accurate mapping of users between different data source.