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2024 June Release
Updated over a week ago

A Super-charged Level Analytics V2.0

Get in-depth game engagement metrics with Level Analytics V2.0. Slice and dice your gameplay data to get the right insights to accelerate game-level optimisation.

Note: This is an add-on feature. Please reach out to Support team to enable Level Analytics V2.0 for your organisation

Who should use this: Product team


Dive into source & sink of in-game resources

Understand how players earn and spend resources at each game level with Resource Analytics. Find the trending item type that drive ultimate game engagement.

Note: This is an add-on feature. Please reach out to Support team to enable Resource Analytics for your organisation

Who should use this: Product team


New Attribution support for Meta Ads & ASA

Enable Cost Center's attribution for your Meta Ads & Apple Search Ads now with CC-SDK for Android & iOS.

Who should use this: UA team


Event postback with "User Play Time DX"

Send postback to ad networks by targeting based on user play time for Day X to reach highly specific user groups.

Who should use this: UA team
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Toggle on revenue postback for Unity ads

Send Ad & IAP revenue directly from Cost Center to Unity ads to optimise campaigns using ad revenue data to improve on ROAS performance.

Who should use this: UA team


Keep track of all ongoing bid automation

Get a summary of your active bid automation rules for all games via Dashboard. Know the frequency for different bidding rules and start planning for the best optimisation strategy.

Who should use this: UA team (Only for Enterprise clients)


Probabilistic report for Applovin

In Campaign Center, toggle on Probabilistic report to optimise AppLovin's UA campaigns.

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