At a glance: Campaign Center streamlines all your UA data sources into one integrated view. This feature allows you to view the performance across all the ad networks and campaigns that you have.
Campaign Intel
1. Go to Your App > Campaign Center > Campaign Intel
To start, select your preferred date range or you can choose the predefined date range filters at the bottom e.g. This Week, Last Week, This Month etc.
2. Click on "Run Report" to generate the Campaign Report
Understanding the report
Metrics & Coloured cells
Each column has a different colour to show the uniquely different features of metrics. In these coloured columns, there are cells that have darker shades compared to the rest.
These dark shades show you the highest numbers for a specific metric. Similarly, the light shade illustrates a lower number.
Table Configuration
In the top right-hand corner of the report, there are 3 icons serving different functions: Settings, Export CSV, Full Screen
Show / Hide Columns
Click on "Settings" icon, here you can rearrange the order of metrics by reordering them or hiding irrelevant columns by unchecking them
Metrics Headers: Black & Purple headers
BLACK headers: Data of users since the day they have installed your app until today
PURPLE headers: Active users on a daily basis.
Hover your mouse over the “?” tooltip to read more about each definition.
Modifying left column
By default, all reports are standardised to have Ad Network, Campaign, Country and Date on the left column.
You can customise the dimensions displayed by going to Organisation Settings > Advanced > Campaign Center Settings
Data Retention
When a connector is linked to an app, its data from the last 30 days will be imported. We will send you a notification when data is imported successfully. Reports will be available on Cost Center after that.
Note
Data from all connectors will be stored in Cost Center well up to 12 months worth of historical data. Kindly contact us at [email protected] if you would like to keep it for a longer duration.
iOS Apps/Games with Facebook ad network will not have post-installation metrics due too attribution data limitation.
MMP Cost in Report
To accurately calculate ROAS for campaigns, toggle on to "Include MMP Cost in ROAS".
To configure MMP cost for AppsFlyer or Adjust, go to Settings > Advanced