Skip complex A/B tests with Feature Adoption
Product team can now evaluate the performance of a newly launched feature without the need for an A/B test. Compare performance for specific events using event params to monitor daily feature adoption.
Who should use this: Product team
New Pivot Table for all table reports
Quickly organise important metrics and drill down into details with the new pivot table. This gives you the flexibility to pin key metrics to the left and filter for specific metrics performance.
What's more? You can generate custom charts using the selected data to visualise performance at a glance.
Who should use this: All users
Cloning Google Ads Campaigns made easy
Take a shortcut to create new Google Ads by cloning existing campaigns for One campaign per Country or One campaign per Tier and set bid/budgets for the campaigns. Excellent for splitting global campaigns for further optimisation. Read more on Campaign Cloning here.
Who should use this: UA managers
Block Site IDs for Unity Ads
Optimising campaigns on Site ID level? Get full autonomy to identify and block specific Site IDs for your Unity campaigns directly within Site ID Center. Read more here.
Next Phase: Supporting excluding Site IDs in Bid Automation.
Who should use this: UA team
Real-time campaign status for AppLovin
No more guessing or jumping between platforms. With this update, you can now track the status of your AppLovin campaigns in Campaign Center, helping you stay informed and take action faster.
Who should use this: UA team
Retrieve specific Day X metric
Not limited by predefined Day X i.e.D0, D1, D3, D7, ... Start customising your report with Day X selection to track the metric that works for your game/app. Applies to all reports.
Note: Configure Day X metric for Campaign Center in Organisation Settings > Advanced.
Who should use this: UA team
Self-Check Data Accuracy
Access the complete user-level data to cross check raw data in Cost Center to verify data accuracy for Attribution (Campaigns), Analytics, Subscriptions, and Ad Revenue. Read more here.
Who should use this: All teams
Complete Revenue forwarding to Unity Ads
CC Attribution now supports sending of Ad Revenue and IAP Revenue of all users to Unity Ads. Improve performance for your ROAS campaigns with complete revenue data, not just limited to Unity users.
Who should use this: UA team