Cost Center matches user-level data between analytics, attribution and mediation services to generate a comprehensive set data of each user.
Example: User X acquired from Campaign Y first opened the mobile game on Day Z along with their Ad/ IAP revenue on Day Z, Day Z + 1, …
Cost Center also retrieves user-level data on the specific A/B test case and variant that a player is at and their events on each day.
LTV at Dx of a campaign is the average revenue from a user of that campaign by Day X.
Example
Campaign A
1st June: 100 installs ===> LTV D1 of Campaign A for users installed on 01/06: AVG (Ad revenue for these 100 users on 01/06 (Day 0) and 02/06 (Day 1))
2nd June: 50 installs ===> LTV D1 of Campaign A for users installed on 02/06: AVG (Ad revenue for these 50 users on 02/06 (Day 0) and 03/06 (Day 1))
LTV D1 of Campaign A for users installed from 01/06 to 02/06 =
