At a glance: Get access to granular breakdown of metrics using a long period range in Cohort - from Day 1 to Day 365.
1. Go to Your App > Cohort
2. Define the preferred Installation Dates range for your report.
3. Following this, you can choose the available Dimensions to breakdown the report data.
4. Pick a Metric for the Cohort report. For example: ROAS, DAU, LTV, Retention, Revenue and more. Next, set the range of calculation based on day range i.e. 30 days, 60 days, 90 days, 120 days etc.
5. Click on "Run Report" to generate data based on the configuration.
Note:
When dimension App Version is selected, the following dimensions will be disabled:
Ad NetworkCampaignAd GroupAdSite ID
Vice versa, App Version will be disabled when the above dimensions are selected.
Metrics that support App Version as a dimension:
DAUPlay TimeSessionsPaid RateIPDAUBanner IPDAUReward. IPDAUInter. IPDAUApp Open IPDAUNative. IPDAUBanner RPDAUReward. RPDAUInter. RPDAUApp Open RPDAUNative. RPDAURPDAUAd RPDAUIAP RPDAUSub. RPDAU,RevenueAcc. Ad RevenueAcc. IAP RevenueRetentionLTVIAP LTVAd LTV
All other metrics are not available when App Version is selected. This include: RPM, ROAS, ROI
Line graph
Cohort Report can be represented in line graph featuring Top/ Bottom performing results.
1. Choose "Top" or "Bottom" with the no. of charting dimension result.
2. Select the measuring metric "by Cost" to generate the graph view
In the example above, the graph shows the daily ROAS breakdown for Top 10 Ad Network by Cost. Hover over each data point to view the breakdown.
Table Report
Analyse Cohort report using table data with breakdown by day for the whole period range e.g. D90, D150. You can identify the specific day that brings the optimal performance.
Definition
On campaign level report, green/red are available to represent campaign active statuses.
Green dots - Active campaigns
Red dots - Inactive campaigns