Monitor your app performance on a high-level via Cost Center's App Overview. This presents the key metrics giving you quick insights on the overall UA trend.
1. Go to App > Overview
Click "Apply" to run the report with a defined date range.
Filters: Filter your Overview report for specific Countries, Ad Networks and/or Date Range.
Day-on-day changes for Cost, Revenue, ROAS D1, Retention D1
View trending lines with comparison to the previous date range. Hover your cursor over the graph to see breakdown value.
Breakdown by Ad Networks - Cost/ Installs/ eCPI/ eCPM
See the breakdown of different metrics to analyse ad networks' performance. Data is compared with preceding period. You can hover over each ad network graph bar to see actual performance figures. This also provides the breakdown on the type of campaigns running on each respective ad network e.g. tROAS, CPI or CPA campaigns.
Performance by D0, D1, D3, D7
Get a glimpse of Installs, Retention Rate and ROAS based on Day 0, Day 1, Day 3 or Day 7.
Campaign Performance
Track campaign performance across all active ad networks based on their Cost and Installs with a % of change indicating the increase/decrease in value as compared to its preceding period. You can sort the results in ascending or descending order.
Ad Performance
Track ad performance across all active ad networks based on their Cost and Installs with a % of change indicating the increase/decrease in value as compared to its preceding period. You can sort the results in ascending or descending order.
Asset Performance
Track asset performance across all active ad networks based on their Cost and Installs with a % of change indicating the increase/decrease in value as compared to its preceding period. You can sort the results in ascending or descending order.
SiteID Performance
Track SiteID performance across all active ad networks based on their Cost and Installs with a % of change indicating the increase/decrease in value as compared to its preceding period. You can sort the results in ascending or descending order.
Campaign Target Type - Cost/ Installs/ eCPI/ eCPM
View breakdown based on target types such as tCPA, tCPI, tROAS and tRetention. You can hover over each ad network graph bar to see actual performance figures.
Definitions
tCPA: UAC In-app actions Campaign of Google Ads and App Events Optimisation of Facebook Ads
tCPI: Installs Campaign of Unity Ads and Google Ads
tROAS: UAC In-app action value campaign of Google Ads and ROAS campaign of Unity Ads
tRetention: Retention campaign of Unity Ads
UNKNOWN: Campaign of ironSource, AppLovin and Apple Search Ads
By Country - Cost/ Installs/ eCPI/ eCPM
Identify trending countries based on their growth. Toggle between table or graph chart to analyse country performance. Cost Center also tracks organic installs for a more in-depth analysis.