At a glance: Keyword Suggestion allows you to analyse competitor's keywords and expand on your keyword campaign by assigning new relevant keywords to your ad group.
1. In Cost Center, click on your iOS app > go to "Keyword Center"
2. Click on "Keyword Suggestion" tab
3. Search for your competitor's app and filter for the country that you would like to analyse the keywords for.
4. Once the keywords are generated, you can remove unwanted words.
5. Add the selected keywords to the Apple Ad Group and click on "Assign to Ad Group"
