Bid Automation with Apple Search Ads
Supported for iOS apps with Apple Search Ads - You can now set bid automation rules based on keyword performance. Pair it with Keyword Center to identify trends to craft your bid strategy!
Managing ad assets all in one hub
Creative Hub is a one-stop asset management system for UA managers to upload creatives in one go and easily assign them across multiple ad networks, ad groups and campaigns. Read more about Creative Hub in our Help Center!
More monetisation metrics in Campaign Center
Strategise better with new monetisation metrics on Campaign level - such as
Banner IPDAU, Interstitial RPDAU, Revenue IPDAU and more! This supports data from Admob and IronSource Mediation.