At a glance: Keyword Center features Apply keyword-based search ads performance. This is only available for iOS apps with Apple Search Ads connected as an ad network.
1. Go to Your App > Keyword Center > Keyword Intel
2. Select a preferred "Date Range". Click "Run Report" to generate data.
3. In the report, adjust your bids on keyword-level by editing the bid amount directly via Cost Center.
4. Activities of all bid adjustments executed on Cost Center is available in Bid History.