At a glance: Know the power of combining metrics and dimensions to level up the way you analyse performance data of your mobile games and apps.
Understanding Metrics & Dimensions
For data, it will be combined with 2 key factors
Metrics: The foundation of telling you the story of what is happening
Example of Metrics
Product: Retention, DAU, Engagement time
UA: CPI, volume, ROAS
Monetisation: eCPM, Fill rate
Dimension: 2nd layer of data and will allow you to get deeper into what you are looking for
Example of Dimensions
Product: User day_diff, country, …
UA: Country, weekdate, channel
Monetisation: Ad format, Country, ...
The Analysis Thought Process
If you are analysing...
1. ROAS
2. Creatives (CTR)
3. Retention