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Data Analysis 101
Data Analysis 101
Updated over a week ago

At a glance: Know the power of combining metrics and dimensions to level up the way you analyse performance data of your mobile games and apps.

Understanding Metrics & Dimensions

For data, it will be combined with 2 key factors

  • Metrics: The foundation of telling you the story of what is happening

    Example of Metrics

    • Product: Retention, DAU, Engagement time

    • UA: CPI, volume, ROAS

    • Monetisation: eCPM, Fill rate

  • Dimension: 2nd layer of data and will allow you to get deeper into what you are looking for

    Example of Dimensions

    • Product: User day_diff, country, …

    • UA: Country, weekdate, channel

    • Monetisation: Ad format, Country, ...


The Analysis Thought Process

If you are analysing...

1. ROAS

2. Creatives (CTR)

3. Retention

4. Monetisation (Revenue)

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