The Step-by-step User Journey
You're just a click away to see how your users engage in your game/app User Journey! Analyse forward (Step 1 > Step 2 > Step 3...) and backward (Step 3, Step 2, Step 1) to zoom in on triggers for specific action. Understand behaviour of a potential IAP or a churn to enhance your game play for higher retention!
Who should use this: Product team
Event schema mapping for Level & Resource Analytics
For apps with pre-existing events tracking for levels and resource analytics, you may map your events to Cost Center's schema to start using the Big Data features right away without further updates.
Read more on event schema mapping for Level Analytics and Resource Analytics.
Who should use this: Product team
More enhancements for Custom Dashboard
Custom dashboards are now more flexible and dynamic with new functions:
Share dashboards across all apps
Configure permissions for each role + View-only permission
More charts types - Line, Bar, Stacked, Area
Who should use this: All teams
Level & Resource Analytics: Filter users by campaign
Filter level and resource engagement data based on user campaign origin to analyse behaviour trends of different player profiles.
Questions to ask:
How does the Abandonment Rate differ between Campaign A and Campaign B? Which campaign brings the right player profile?
Do users from Campaign C have higher IAPs? Where are the whale users coming from?
Which campaign should I allocate more budget to target higher value users?
Who should use this: Product team, UA team, Monetisation team
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