2 new enhancements for Creative Hub
Upgraded to better support Google Ads and Mintegral campaigns with:
Updating of headlines and descriptions for Google Ads
Creative set creation for Mintegral
Who should use this: UA team, Creative team
Easy analysis of creatives' performance on end card and creative asset (or "main content") for your video and playable ads. Currently available for Unity and ironSource ads.
Coming soon to Mintegral and AppLovin.
Who should use this: Creative team
Acc. Impressions by Ad Format in Level Analytics
Get metrics on total accumulated ad format impressions and accumulated ad format impressions per user to balance your IAA strategy.
Who should use this: Monetisation team, Product team
Dissecting product performance with User Segmentation
Zoom in on specific user segments to analyse player behaviour and performance patterns in all Big Data features - Level Analytics, Resource Analytics, and User Journey. Some sample questions to answer:
What are the performing IAA ad formats for the top 20% at Ad LTV Dx?
How are the engagement metrics for players who have achieved level 50 and above?
Who should use this: Product team
Streamlined Google Ad connector setup
Enable the Google Ads connectors to automatically refresh and instantly link your ads account to your games or apps in the Cost Center
Who should use this: UA team
Coming soon: Predict app value w/o UA
Is running constant user acquisition campaigns the right strategy to scale? How will it impact your app/game if the UA campaigns are on pause? You will soon be able to project your app/game value with our new prediction chart.
Who should use this: Studio management