Automate simple & effective bidding with pROAS
Great for UA teams to try out bid automation without stressing over which bid strategy to adopt! Pair this with Prediction feature to optimise your campaign bids easily by setting the pROAS target. This is works well for long retention puzzle games to target D60, D90 or even longer periods!
Who should use this: UA team
Level Analytics: Group chart by no. of level fails
Understand your game play's complexity by analysing the total number of fails by users. Balance the no. of level fails to keep the game engaging while challenging to retain players.
Significant drop-off may happen if a large number of players have a higher no. of level fails.
Who should use this: Product team
Deeper prediction analysis by Country/Campaign
Run prediction in table view to project pROAS & pLTV based on Ad Network, Campaign and/or Country. Leverage on prediction insights to identify growth potential in the different dimensions.
Who should use this: Product team
Subscription Revenue for Android and iOS
Track your true app profitability with subscription revenue and analyse revenue generating sources from Product types, Country, Currency, Ad Network and/or Campaign.
Who should use this: Monetisation team, Product team
Quicklink to campaign edits via reports
Get direct access to your ad campaigns in the respective ad network dashboard for quick edits. Supporting Google Ads, Unity ads, Facebook, IronSource, Applovin, Mintegral, Tiktok, Vungle in all reports.
Additional configuration is required for Google Ads to enable with OCID.
Who should use this: UA team
Automated bidding for AppLovin by Site ID
Adding more ad networks for bid automation! Craft bid strategies for AppLovin campaigns on Site ID level and set it on automation for recurring bid schedule.
Who should use this: UA team
Creative Report: Filter by tags
Filter Creative Intel report using feature tags to zoom in on specific creatives performance.
Who should use this: UA team, Creative team