Cost Center

At a glance: Cost Center’s Attribution can be enabled for Android apps that are running campaigns on Google Ads, Unity Ads and GreedyGame.

Go to Your App &gt; Attribution

Toggle on “Enable” for each of the required ad network (Google Ads, Unity Ads and/or Mintegral)

Follow the ad network specific instructions to configure Cost Center’s attribution

1. Go to Your App &gt; Attribution
2. Toggle on “Enable” for each of the required ad network (Google Ads, Unity Ads and/or Mintegral)
3. Follow the ad network specific instructions to configure Cost Center’s attribution

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You will need to setup the following on Google Ads dashboard: 

1. Google Ads Link ID (Mandatory)
2. Measure your app conversions (Mandatory)

To create “Google Ads Link ID”:

In your Google Ads dashboard, go to TOOLS AND SETTINGS &gt; Setup &gt; Linked accounts

Click "Manage &amp; Link" in the "Third-party App Analytics" row.

Click "Create link ID" or + icon.

From the App analytics provider list, select “Other provider”.

Enter <code>9184444119</code> at “Enter your provider's ID”

Select your mobile app's platform, iOS or Android; look up your app and click "Create Link ID".

Copy the new Link ID and paste into the input field. Refer to screenshot below.

1. In your Google Ads dashboard, go to TOOLS AND SETTINGS &gt; Setup &gt; Linked accounts
2. Click "Manage &amp; Link" in the "Third-party App Analytics" row.
3. Click "Create link ID" or + icon.
4. From the App analytics provider list, select “Other provider”.
5. Enter <code>9184444119</code> at “Enter your provider's ID”
6. Select your mobile app's platform, iOS or Android; look up your app and click "Create Link ID".
7. Copy the new Link ID and paste into the input field. Refer to screenshot below.

In your Google Ads dashboard, go to TOOLS AND SETTINGS &gt; Measurement &gt; Conversions

Select App from the list of conversion types, then select "Third-party App Analytics", and click "Continue"

Check the box next to first_open of all your apps of analytics provider Cost Center.

Click Import and Continue, then click “Done”

1. In your Google Ads dashboard, go to TOOLS AND SETTINGS &gt; Measurement &gt; Conversions
2. Click "+ New conversion action"
3. Select App from the list of conversion types, then select "Third-party App Analytics", and click "Continue"
4. Check the box next to first_open of all your apps of analytics provider Cost Center.
5. Click Import and Continue, then click “Done”

Simply copy the generated “Impression Attribution Link” and “Click Attribution Link” onto the respective platforms.

You can read more about setting up third-party attribution from <a href="https://docs.unity.com/acquire/manual/attribution-tracking-links" rel="nofollow noopener noreferrer" target="_blank">Unity’s support article</a>.

To verify that Cost Center’s attribution is working correctly, you can also check to see that the Attributed Install data is displaying on Campaign Center. 

Cost Center sends in-app event information to ad networks to optimise campaigns and run effective ROAS campaigns. 

Within Unity Ads attribution setup, enable “IAP Revenue” and “Ad Revenue” for Cost Center to forward Ad/IAP Revenue to the individual ad networks.

For Google

For Unity

Note

For GreedyGame

In-App Postback events