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Mapping data origin
Updated over a week ago

Cost Center’s data infrastructure uses a wide range of data sources to calculate over 80 user acquisition metrics and dimensions that are available on the platform.

  • Ad Network: Cost, number of impressions, clicks, installs for the finest grain dimensions (campaign, ad, site id, …)

  • Analytics service (BigQuery): User-level data including first-open, engagement (duration + sessions), Retention Rate, A/B test performance, IAP revenue, subscription revenue, events.

  • Mediation service: User-level data for ad revenue

  • Attribution service: User-level data for attribution (i.e user X belongs to campaign Y, creative Z), first-open if BigQuery is not available.

Note

Cost Center does not get cost and revenue from Attribution services.

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