Cost Center’s data infrastructure uses a wide range of data sources to calculate over 80 user acquisition metrics and dimensions that are available on the platform.
Ad Network: Cost, number of impressions, clicks, installs for the finest grain dimensions (campaign, ad, site id, …)
Analytics service (BigQuery): User-level data including first-open, engagement (duration + sessions), Retention Rate, A/B test performance, IAP revenue, subscription revenue, events.
Mediation service: User-level data for ad revenue
Attribution service: User-level data for attribution (i.e user X belongs to campaign Y, creative Z), first-open if BigQuery is not available.
Note
Cost Center does not get cost and revenue from Attribution services.