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Custom Metrics
Updated over a week ago

At a glance: Design custom formula to calculate unique metrics for in-depth performance analysis for your games. This feature is only available in Account Report, Firebase AB Testing, Custom Report and Release Intel.

How to use Custom Metrics

1. Expand on "Metrics" under "Custom Metrics", select "+ Add Metrics"

2. Define the required fields for your new custom metric

Data format: Defines the format of new metric (numeric, percentage, amount, or seconds)

Title Color: Defines the colour of the metric header in report table. Example: Black

Background Color: Defines the column colour in report table. Example: Blue

3. Design formula by adding existing metrics and calculations to create new metrics.

4. Click on "Add" to save the new metric.

5. When running a new report, be sure to select the custom metric for it to appear within the report table.


Useful Custom Metrics

  1. LTV Increment from D0 to D7

    Data Format: Percentage %

    Formula: LTV D7 ÷ LTV D0

  2. Total Revenue

    Data Format: Number

    Formula: Acc. Ad Revenue + Acc. IAP Revenue

  3. Profit

    Data Format: Money $

    Formula: Ad Revenue - Cost

  4. Total ROAS

    Data Format: Percent %

    Formula: Total Revenue ÷ Cost

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