At a glance: Design custom formula to calculate unique metrics for in-depth performance analysis for your games. This feature is only available in Account Report, Firebase AB Testing, Custom Report and Release Intel.
How to use Custom Metrics
1. Expand on "Metrics" under "Custom Metrics", select "+ Add Metrics"
2. Define the required fields for your new custom metric
Data format: Defines the format of new metric (numeric, percentage, amount, or seconds)
Title Color: Defines the colour of the metric header in report table. Example: Black
Background Color: Defines the column colour in report table. Example: Blue
3. Design formula by adding existing metrics and calculations to create new metrics.
4. Click on "Add" to save the new metric.
5. When running a new report, be sure to select the custom metric for it to appear within the report table.
Useful Custom Metrics
LTV Increment from D0 to D7
Data Format: Percentage %
Formula: LTV D7 ÷ LTV D0
Total Revenue
Data Format: Number
Formula: Acc. Ad Revenue + Acc. IAP Revenue
Profit
Data Format: Money $
Formula: Ad Revenue - Cost
Total ROAS
Data Format: Percent %
Formula: Total Revenue ÷ Cost