Level Analytics with more ad formats
Get the complete ad type breakdown with new ad formats - App Open, MREC, Rewarded Interstitial, Native Ads, Audio Ads and Collapsible Banner. Identify the top ad type that brings in the highest Ad LTV.
Note: This is an add-on feature. Please reach out to Support team to enable Level Analytics V2.0 for your organisation
Who should use this: Product team, Monetisation team
Formulate custom metrics for advanced monitoring
Want to create unique metrics to measure performance? Design metrics calculation using formula based on existing metrics that are available in Cost Center. These custom metrics can be shared across all apps within your organisation.
Who should use this: UA team
New ad networks - SmaAD, Influence Mobile, TaurusX, Appier
Explore new ad networks with readily available connectors for SmaAD, Influence Mobile, TaurusX and Appier.
Who should use this: UA team
Cohort: View simple chart with min/max/average of a metric by day
Get a quick view of Cohort trend with min, max and average line chart before diving into a detailed breakdown.
Who should use this: UA team
Bid Automation with D14/30/45/60 metrics for longer retention games
Use RR, LTV, and ROAS key metrics with longer periods like D14, D30, D45, D60 metrics in your bid strategy to target longer retention players for the UA campaigns.
Who should use this: UA team
Configure settings for Creative Intel & GG Ads Creative Intel
Customise report columns with important metrics that matter most! Fix primary metrics on the left and choose secondary metrics for the right columns.
Who should use this: Creative team