At a glance: Automation Settings allows you to define new bid formulas for bid automation across all available apps in Cost Center.
1. Log in to Your Org > Automation Settings
2. Click on “+ New Formula” to add a new formula
3. Create a bid formula based on your UA strategy
4. Sub-rules can be created within 1 formula. The rules will be applied in sequence when the metrics performance falls within the criteria
5. Set your bid adjustments based on +, - or X calculation
Bid formulas can be applied for CPI, CPA, ROAS campaigns and Unity's Retention campaigns. Select the respective tab for formula setup.
Tip
Bid formula be updated by its creator and be cloned by other users for campaign automation in other apps.