At a glance: Pivot table allows you to deep-dive into your UA data through different views to analyse performance trends.
Key things to note:
Black headers: Metrics calculated based on users who FIRST OPENED during the date range
Purple headers: Metrics based on the users who were ACTIVE during the selected date range
Attributed Installs is the number of distinct users Cost Center receives from Attribution service after post-proceeding to eliminate users who were active in Firebase in the last 30 days.
LTV, Retention and ROAS are calculated based on Attributed Installs.
Acc. Ad Revenue is accumulated ad revenue since the users first opened app until now.
Activity Log charts all related actions (bid & budget edits) in Cost Center help to analyse your data better and easier. Releases are recorded automatically.