Prediction 2.0 - Project profitability with LTV Dx
Make executive decisions to allocate more budget and dedicate additional development effort to scale faster for better revenue, increasing overall studio's profit.
Cost Center's Prediction 2.0 features 3 prediction framework:
Using monetisation curve with historical data
Using Retention Rate x ARPDAU formula
Using Power function over current LTV Dx data
Who should use this: UA team
Get true ROAS with Third-party Cost calculation
Accurately analyse campaign ROAS by including Third-party Cost from AppsFlyer or Adjust when generating Campaign Reports in Cost Center. Go to Settings > Advanced to configure your cost per paid-install.
PS: Cost Center supports multi-MMP for attribution. Simply connect them via Data Connectors.
Who should use this: UA team
Data Self-check: Verify Firebase Ad Revenue vs Admob Revenue
Toggle between ad_impression_mediation and ad_impression_admob to check for data consistency cross Firebase Ad Revenue and Google Admob Revenue.
CC Attribution: Enable session postback to Unity for Retention campaigns
Toggle on session postback for Unity's Retention campaign targeting users who remain in your app at least seven days after installation. Find out more about Unity's Retention Campaign here.
Who should use this: UA team
New Ad Network: Appier
Cost Center now supports Appier ad network for user acquisition campaigns.
Who should use this: UA Team
Grant users with auto-access for all future apps
All organisation owners can now give access automatically to users for all future apps/games added to Cost Center. No more ad-hoc assigning of app access manually!
Who should use this: Organisation owners