You can use multiple MMP for an app to save attribution cost as long as you only use one MMP per country. For Google Ads, the best practice is to set up a separate Google Ads account for each MMP.
Updated over a week ago
You can use multiple MMP for an app to save attribution cost as long as you only use one MMP per country. For Google Ads, the best practice is to set up a separate Google Ads account for each MMP.