"Ad Network Installs" is the number of installs getting from the Ad Network. For Self-attributing Networks aka SANs(Google Ads, ASA, Meta Ads, Tiktok, Snapchat), each ad network calculates the number within their platform. For non-SANs, this calculation uses data provided by the MMP

"Attributed Installs" is the number of attributed users who have an ID (GAID for Android, IDFA/IDFV for iOS)

For SANs, "Ad Network Installs" are usually higher than "Attributed Installs" because the ad networks tend to attribute more than reality.

For non-SANs, "Ad Network Installs" are sometimes higher than "Attributed Installs" for Android because there are users without ID (i.e. users who turn off personalised ad settings). This is less than 1% overall. But some ad networks may acquire much more users like this.

Cost Center uses "first open" from Firebase to calculate attributed installs, which may differ from MMPs.

Cost Center has a new-user verification process. Whenever a new user is reported by MMP, Cost Center will verify if this is a real new user by cross-checking their activities within the last 30 days. If they are not a new user, this user will not be counted, making the "Attributed Installs" different from the MMP.

This is a non-issue If the discrepancy between Attributed Installs and MMP is less than 10% because of the reasons stated above.

Mintegral tends to acquire more non-ID users than other ad networks. If the discrepancy happens your Mintegral data, it is an expected outcome.

If the discrepancy is more than 10%,