Auto bidding by campaign
If you've been actively using Bid Automation, you can now execute bidding rules by campaign for Unity Ads, IronSource Ads, Mintegral, and AppLovin.
Who should use this: UA team
Monitor Firebase AB Tests with rule automation
Be on top of your Firebase AB Tests performances by setting rule automation to get alerted when performance passes thresholds.
Example Rules:
When LTV D3 of variant X is 10% better than baseline
When RR D7 is 20% better than baseline
When {ad_format} IPDAU is 10% better than baseline
Who should use this: Product team
Get alerts via Discord
New additional communication has been added. Receive prompt alerts in your team's Discord channel, allowing you to centralise all alerts at one place.
Who should use this: UA team, Product team
Custom Dashboard enhancements
More ways to monitor overall performances in your Custom Dashboards:
Calculate based on Absolute or Cumulative for Line chart
Analyse with pivot table for Line chart
Permission updates: Only Member and Owner can create and update dashboards (Other roles: view only)
Who should use this: Everyone
Remove country via Campaign Center
Easy deletion of specific countries from your Google campaigns is now supported in Campaign Center.
Who should use this: UA team