Spot trends faster + More integrations
1. App Stickiness metric in Campaign Center
Understand the effectiveness of your mobile game by tracking changes in user engagement over time. If all users run your app every day, then the DAU will be equal to the MAU, and the stickiness rate will be 100%. Psst... App Stickiness for hyper casual games is around 10.5%
2. Tenjin Attribution X Cost Center
Looking to switch attribution provider to Tenjin? You can now migrate seamlessly without affecting the calculation of other UA metrics on Cost Center.
3. React faster to campaigns performance using Insight Rules 2.0
Measure important metrics using custom thresholds with the new Insight Rules user interface. Start identifying campaigns trends within 30 secs to craft effective UA strategies.
4. New Ad Networks: Digital Turbine & Snapchat
We are supporting 2 new ad networks to track your ad campaigns - Digital Turbine & Snapchat. Go to "Data Connectors" to link your accounts and start monitoring your ads right away!
5. Faster Load Times. 3X Quicker Report Generation.
Our Product team has been enhancing your experience by optimising Cost Center's platform performance, especially when your organisation is running countless campaigns. Say goodbye to endless wait times!