Account report is repository that stores all the app reports generated.

1. Go to Your Organisation > Account Report

2. Define your Report Settings with the required date range, dimensions, metrics and filters

3. Enable "Compare" to select a secondary date range for performance data comparison.

4. Click on "Run Report" to generate the report.

5. You can save this report configuration by clicking on the 💾 icon, allowing you to generate new reports with the same settings. Name your report to identify them easily in the future.

6. Select your desired date range: “Relative” or “Absolute”.

"Relative" is based on the period of date range in your report setting e.g. “last 7 days”. While "Absolute" offers a fixed date range.

Data of ad campaigns can be enhanced with "Mini Charts" or "Pivot Report".

Mini Charts are available when time breakdown is set at “All Time”.

They illustrate the trends between two selected periods for Installs, Cost and eCPI. Hover your cursor over the trend lines to view metrics breakdown.

Example of Mini Charts

Pivot Report is available when "Compare” is enabled with at least two dimensions (or one dimension with Time Breakdown is "Day") are selected.

The report uses colour gradient to highlight the range of eCPI. Darker green implies a higher eCPI. % of change is calculated by comparing with the preceding period, tracking the performance Installs and Cost.

Example of Pivot Table