Custom Report stores data about ad campaigns you have run so far. In this spot, you can also compare and contrast the success of ad campaigns over different periods.

1. Go to Your App > Custom Report

2. To run report, define the Date Range or you can select the predefined filters such as “This Week”, “This Month” or “Last 7 days”

Compare app data with a similar date range for a more comprehensive report.

3. Toggle “Include Organic?” option to display acquired users who naturally downloaded our apps without any aid from ad services.

4. Click on the 💾 icon. Name and save the report settings for easy data exports in the future.

To use this report for the current application, select “This app only”. Or choose “All App” if you would like to use this configuration across all other apps reporting.

In “Date Range Setting”, “Relative” allows Cost Center to dynamically retrieve data based on the calculated date range in the setup such as “the last 7 days”. While “Absolute” offers a fixed date range as defined in the Report Settings.

5. Invite and share your report to respective team members or even external parties to view timely UA data without manual report export. Click on the "Share" icon to invite with email addresses.
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UA data can be viewed with "Mini Charts" or "Pivot Report".

Select over 260 dimensions and metrics available to extract relevant data for your teams.

Further filter out unnecessary data to extract relevant data. Click “Apply” to run your report.