Auto-checks for MMP data quality
Take action to improve your data quality - Advertising ID is sometimes missing from MMP's raw data, especially Adjust, which makes data matching between different data source less accurate. With this update, CC will check data quality from MMPs, and give recommendation to install CC-SDK to enhance data quality.
Who should use this: UA team
Export .csv for all charts in Level & Resource Analytics:
Extract csv reports from game engagement charts to build pivot tables using your data to further identify common trends across different levels.
Who should use this: Product team
Level Analytics: RPM (eCPM) for each ad format
Tweak your ad monetisation strategies by analysing performance breakdown of RPM by ad format, on each game level. Identify the top ad format that generates high RPM to maximise potential revenue.
Who should use this: Monetisation team
Group Creative Intel reports by feature tags
Now you can easily monitor the performance of all creatives from a feature tag. Especially useful if you are tagging them by their designer's name!
Who should use this: UA team, Creative team
Run Level & Resource Analytics reports for All Countries
Simply remove individual countries selection in Level & Resource Analytics to pull data for all countries.
Who should use this: Product team