Manual bid adjustment in Bid Automation
Want to fine-tune your bids following the Bid Automation rule calculation? You have the flexibility to manually adjust individual bids during the review process before submitting these updated bids to the relevant ad networks. Take command of bids for countries requiring additional optimisation!
Who should use it: UA team
AB testing for Admob mediation
Strategise better with Admob mediation A/B tests by analysing more data points like Retention, Play Time and LTV. Read more about how you can increase your earnings with Admob mediation A/B tests here.
Who should use this: Monetisation team
New metric: IDFA Opt-in rate
Start monitoring with the new "AdvertisingID %" metric in our comprehensive A/B testing report to increase the opt-in for your app.
Who should use this: Product team, UA team
Analyse Cohort with "App Version" breakdown
Breakdown Cohort metrics further with App Versions to track performance across all available versions on App Store/Play Store.
Who should use this: Product team, UA team