Direct bid editing for Mintegral ROAS campaign
Manage all your bid edits for Mintegral on Cost Center including ROAS campaigns. Cost Center now supports bid edits for CPI & ROAS campaign types for Mintegral!
Who should use this: UA team
Release Intel: Analyse & compare app versions performance
Trace the performance of different app versions directly with Cost Center's new Release Intel! Conduct comparisons with the base app version or segment UA data by countries and campaigns for a detailed analysis of metric performance at a granular level.
Who should use this: UA team, Product team
Prediction: Better LTV prediction to scale profit
Use Cost Center's Prediction to invest confidently on apps/games that have the potential to achieve higher LTV. Make executive decisions to allocate more budget and dedicate additional development effort to scale faster for better revenue, increasing overall studio's profit.
Who should use this: Studio's Management
New Metric: DEU in Custom Report
Download your custom report to with the new Daily Engagement Users metric to monitor how DEU plays a part in improving ad revenue.
Why is DEU important? Increased daily engagement frequently results in a higher number of ad impressions. Advertisers are more willing to invest in ads that connect with an active and engaged audience. When users regularly interact with the app each day, it creates additional chances for ads to be showcased, leading to a boost in ad revenue.
Who should use this: Monetisation Team