Prediction for ROAS
Toggle chart to view ROAS prediction for constant optimisation of advertising efforts, maximise revenue and to improve user acquisition strategies!
Update: Prediction charts now feature improved UI giving you data points at a glance for Day 1, 3, 7, 14, 30 performance.
Who should use this: UA team
Quick edit for AppLovin's ROAS campaigns
Optimise your ROAS campaigns directly within Campaign Center without toggling to AppLovin's platform. Another streamlined process saving you time and effort.
Who should use this: UA team
More Metrics for New Ad Formats
Get additional insights for MREC, Audio Ads and Collapsible banner ad formats in Custom Report and Campaign Center.
Note: Configure Campaign Center Settings in Organisation Settings to select applicable metrics for your team.
Who should use this: UA, Creative team
Activity Log for Campaign Center
This new activity log tracks all app/game version releases, bids, and budget updates made to your campaigns. Easily analyse your campaign performances by referencing to past actions.
Who should use this: UA team
Get Inspo! New Mobile Ad Creatives Playlist
Need some inspiration for your ad creatives? Subscribe to Cost Center's YouTube's channel to check out the top-performing creatives of the week!
Who should use this: UA & Creative Teams