Subscription Analytics for apps
Get your complete app conversion funnel from trial to subscription from Subscription Analytics. Group your performance by product, country, ad network and more to identify growth opportunities for higher in-app subscriptions!
Who should use this: Apps team
New Metrics: ARPPU, IPDEU, RPDEU,
Visit Campaign Center for more granular metrics on Daily Engaged Users with breakdown on monetisation performance based on impression and revenue.
Tip: Analyse to optimise for ad types that bring in high revenue across all ad networks.
Who should use this: Monetisation team
Creative Hub: Assign images to Google Ads
Quicker updates extend beyond videos! Easily swap out ad images for Google Ads by directly assigning them to campaigns through Creative Hub.
Who should use this: UA team, Creative Team