Welcome to Cost Center's October release notes! This month we have rolled out Level Analytics, new user roles and bid/budget edit for AppLovin. Let's read on!
Level Analytics - Identify game level insights at a glance
A game may contain thousands of levels and having to analyse them individually is tedious. Our Level Analytics helps you to identify bad-designed ones straight away. Sounds cool, right? To determine if your improvements are working, you can also run an A/B test on each level to compare the performance of each variant on the same report. The result? A higher retention rate, a better LTV, and an optimised UA.
"Product" & "Designer" User Roles - Driving cross functional collaboration
We've also introduced 2 new roles recently for Creative and Product team to leverage on Cost Center for more insights:
Designer: Gain access to Creative Center to view the performance of their work. In addition to the daily Slack reports, this is a big step towards involving the Creative team in the data-driven process to improve on productivity.
Product: Access Level Analytics, Cohort and A/B Testing for continuous game improvement
Edit Bid/Budget for AppLovin - Further simplifying campaign optimisation
Running ads on AppLovin, you can now simply edit bid and/or budget directly via Cost Center without toggling to AppLovin saving you time and those extra clicks. This feature supports individual and bulk edit for bid on country level and individual bid for daily budget.
Read more on bid/budget editing here.