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2024 October Release
Updated over a year ago

Tracking all key metrics with Custom Dashboard

Design unique dashboards with custom metrics for different teams and dive into performance that matters all at a glance. You can add unlimited widgets to display metrics in different chart types for both account and app level.

Who should use this: All teams


Bid automation with pROAS

Not knowing what bid logic to execute for automation? Try this! Combine Prediction with Bid Automation to simplify your bid strategy by setting bids based on the predicted ROAS performance.

Who should use this: UA team


New Ad Network: BidMachine

Expand your UA media mix with BidMachine's global mobile in-app inventory. Find out more about BidMachine.

Who should use this: UA team


New Role: Developer

Invite your game developers to join with access to essential features for optimising gameplay—Level Analytics, Resource Analytics, and a Custom Dashboard.

Who should use this: Game developer


Sneak Peek: Uncovering how a player engages

If you're a true data analyst, you'll love the new User Journey sankey diagram that funnels all events in your game/app. Know how players flow through your game and identify the events leading up to a churn.

Get actionable insights to uncover optimisation opportunities. Available by the end of November 2024.

Who should use this: Product team

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